Privacy Policy

Last updated: 26 June 2026

1. Introduction

At Avalaffik – Ilisinermi sullissivik, we meet people in one of life’s most vulnerable situations. When someone passes away, we are entrusted with information about both the deceased and the next of kin. We are mindful that this information is not merely personal data—it is part of a family’s story, grief, and trust.

We therefore process all personal data with the utmost respect, discretion, and confidentiality. This privacy policy describes how Avalaffik collects, uses, stores, protects, and, where relevant, discloses personal data in connection with our services.

We process personal data in accordance with applicable data protection legislation, including Regulation (EU) 2016/679 of the European Parliament and of the Council (the General Data Protection Regulation – GDPR) as well as the applicable data protection legislation that applies in Greenland.

By using our website, contacting us, or entering into an agreement with Avalaffik, you accept that your personal data is processed as described in this privacy policy.

2. Data controller

Avalaffik – Ilisinermi sullissivik is the data controller for the processing of the personal data we receive.

Company details:

Avalaffik – Ilisinermi sullissivik
CVR no.: 44475081 (CVRP no.: 1032433657)
Address: Paarnat 10, 202, 3905 Nuussuaq
Phone: +299 53 13 09
Email: info@avalaffik.gl
Website: www.avalaffik.gl

If you have any questions about the processing of your personal data, you are always welcome to contact us.

3. Our core principles

At Avalaffik, we work according to the following principles:

These principles apply to both digital and physical documents.

4. What personal data do we collect?

Depending on the specific task, we may process the following information.

Information about next of kin
We may record:

We only record information that is necessary in order to deliver the agreed service.

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Information about the deceased
In order to plan and carry out a burial or cremation, we may process information about the deceased,
including:

Although information about deceased persons is generally not covered by the GDPR, Avalaffik processes it with the same confidentiality and respect as personal data about living persons.

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Sensitive personal dataIn some cases, it may be necessary to process sensitive information.
This may include, among other things:

Such information is only processed when there is a valid legal basis for processing under applicable legislation.

5. Purpose of the processing

We process personal data in order to provide the services offered by Avalaffik.
This includes, among other things:

We never use personal data for sale to third parties or for unsolicited marketing.

6. Legal basis for the processing

Avalaffik processes personal data on the basis of one or more of the following legal bases for processing:
Performance of a contract
When we enter into an agreement to provide our services.
Legal obligation
When we are required to store or disclose information under the law.
For example:

Legitimate interests
We may process information when necessary to run the business responsibly, for example for documentation, quality assurance, or handling any disputes.
Consent
In cases where the law requires it, we obtain explicit consent before processing information.
Consent may be withdrawn at any time. Withdrawal does not affect the lawfulness of processing that has already taken place.

7. Urgent tasks and deaths

Avalaffik assists families around the clock in the event of sudden deaths.
In such situations, it may be necessary to collect and process personal data quickly in order to:

Processing always takes place with the greatest possible consideration for the deceased and the bereaved. Only employees or partners with a work-related need are given access to the information.

8. Consents and powers of attorney

In order to safeguard the family’s wishes, Avalaffik may in some cases need to act on behalf of the next of kin. We may therefore request written consent or a power of attorney that enables us to:

Consent is used only for the purpose for which it is given and may be withdrawn at any time, unless the law requires processing to continue.
If consent is withdrawn, this may mean that Avalaffik is no longer able to carry out certain parts of the agreed task.

9. Transport of the deceased

Transport of the deceased often requires the exchange of information between several parties.
Depending on the task, we may share necessary information with:

We only disclose the information necessary to carry out the transport safely and correctly.
For international transport, additional documentation may be required, including death certificates, transport permits, and other official documentation.

10. Cooperation with authorities

In order to carry out a burial or cremation,
Avalaffik cooperates with a number of public authorities.
This may include, among other things:

We only disclose information when:

11. Communication

We communicate with customers and partners via, among other things:

We always strive to use secure forms of communication.
At the same time, we note that ordinary email cannot always be considered a fully secure communication channel. If the matter contains particularly confidential information, we may choose a more secure solution or ask for consent to communicate via email.

12. Digital document exchange

During the handling of a case, Avalaffik may receive and send documents such as:

The documents are stored securely and are only accessible to persons with a work-related need.
When the documents are no longer necessary, they are deleted or destroyed securely in accordance with our internal procedures and applicable legislation.

13. Photos, video, and media

Avalaffik respects the family’s privacy.
We never publish photos or video of:

unless we have received explicit consent in advance from the person or persons entitled to give it.
If Avalaffik photographs flower arrangements, coffins, urns, or other elements for marketing purposes, this is only done by prior agreement.
Consent may be withdrawn at any time, after which the material will be removed to the extent that is practically and technically possible.

14. Contact form and website

When you use the contact form on our website, we record the information you enter yourself.
This may include, among other things:

The information is used solely to respond to your enquiry.
We do not use information from the contact form for marketing without your consent.

15. Newsletters and marketing

If Avalaffik at a later time offers newsletters or other electronic marketing, this will only take place with your prior consent where required by law.
You may unsubscribe from such communications at any time.
We never sell your contact details to other companies.

16. Disclosure of information

Avalaffik only discloses personal data when it is necessary to provide our services or when required by law.
Recipients may include, among other things:

All partners are expected to treat information confidentially and in accordance with applicable data protection legislation.
We never disclose personal data to third parties for marketing purposes.

17. Data processors

In order to provide our services, Avalaffik uses a number of external suppliers who process personal data on our behalf.
These suppliers may include, among other things:

When a supplier processes personal data on our behalf, we enter into a data processing agreement where required by law.
We continuously monitor that our data processors comply with applicable requirements for information security and confidentiality.

18. International transfers

As a general rule, your personal data is processed within Greenland or the EU/EEA.
If, in special cases, it becomes necessary to transfer personal data to countries outside the EU/EEA, this will only take place where there is a valid transfer basis in accordance with data protection legislation.
In such cases, we will ensure that the information remains protected through appropriate technical and organisational security measures.

19. Storage of personal data

Avalaffik only stores personal data for as long as necessary for the purpose for which it was collected, or for as long as required by law.
Our retention periods depend, among other things, on:

Typical retention periods are:

When the information is no longer necessary, it is deleted or anonymised securely.
Physical documents are shredded or destroyed securely.

20. Cookies

Avalaffik’s website uses cookies and similar technologies.
Cookies are used, among other things, to:

Where required by law, we obtain your consent before non-essential cookies are placed on your device.
You may change or withdraw your consent at any time via our cookie banner or your browser settings.
Please also refer to Avalaffik’s cookie policy.

21. Your rights

You have a number of rights in relation to the personal data we process about you.
You have, among other things, the right to:
Right of access
You can be informed about which personal data we process about you.
Right to rectification
If information is incorrect or incomplete, you have the right to have it corrected.
Right to erasure
In certain cases, you can have your information deleted if we no longer have a lawful basis for storing it.
The right to erasure does not apply if we are required to store the information under the law.
Right to restriction
In certain situations, you may request that the processing of your information be restricted.
Right to data portability
You can receive the information you have provided to us in a structured and commonly used format when the conditions in the legislation are met.
Right to object
You may object to the processing of your personal data when the processing is based on our legitimate interests.
Right to withdraw consent
If the processing is based on your consent, you may withdraw your consent at any time.
Withdrawal does not affect the lawfulness of processing that has already taken place.

22. Data security

Protecting personal data is a central part of Avalaffik’s work.
We have established appropriate technical and organisational security measures to protect information against:

Our security measures include, among other things:

Although we do everything we can to protect your information, no electronic solution can be guaranteed to be 100% secure. We therefore work continuously to improve our level of security.

23. Confidentiality

At Avalaffik, confidentiality is a core value.
All information we receive in connection with our work is treated with respect, dignity, and discretion.
Our employees and partners only have access to the information necessary to carry out their work tasks.
We never disclose information beyond what is necessary or lawful.
The trust families place in us during a difficult time is the foundation of our work, and we take great care to protect that trust in every situation.